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Media and Integrated Communication AT FAA X BUSINESS
Paid Advertising & Organic Campaigns Structure

Dedicated strategy

​A focused plan tailored to achieve specific goals.

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Targeting + segmentations

Methods for identifying and reaching specific audience segments.
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Editorial calendar

A schedule for planning and organizing content publication.

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Production pipelines

​A structured workflow that includes the stages from the planning process, such as concept development and scriptwriting, in pre-production, production, post-production, and final delivery.​

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Channel distribution

The selection of platforms used to share content with the audience.

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